Competition for Dentists in Online market has increased rapidly. To keep in contact with patients and attract new clints dentists are redesigning their websites. Content marketing strategies are adopted by few of them to get more shares on social websites. However, these artistic advertising efforts will go in vain if aren’t optimizing for search engines. Now, here search engine optimization or SEO comes in. We interviewed Centor Digital, the market leader in dental marketing, to get a deeper view at this.
SEO marketing might not be in your priority list if you are a dentist, but without SEO it will not be possible to find you. If your site is achieving 60% – 70% of all clicks by ranking in searches, that will account you great credibility and authority, more patients for your practice, more website traffic and more qualified leads.
If your competitors are already investing in SEO that means they are getting benefits and attracting native patients before they even know your existence. If your competitors aren’t investing in SEO yet, this is the better opportunity for you to attract local patients, don’t miss it.
3 Reasons why dentists should invest in SEO
Reason #1. Google is the new Yellow Pages
Mobile phones and computers are the main source of search engine for patients to find local businesses. According to the Google stats:-
• Search queries for local businesses are of 20%
• Mobile searches for local businesses are of 40%
• Consumers search for local businesses online are 97%
Reason #2. Free Traffic
The best investments you can make for your dental practice is SEO, you get more patients and traffic for free by ranking top at the Google.
Reason #3. Fast Results
According to the masses believe it takes 6 months to a year to achieve first page Google rankings, but results often come faster in local markets. SEO practices aren’t following by most dentists, if you follow SEO practice you will get desired results within time.
To obtain results you need to follow 5 steps to increase visibility on search engines and to attract more patients.
Step 1. Keyword Research
Firstly, list which practice services you provide. Crowns, teeth cleaning, fillings and orthodontics might include in your list. Your services should be enter in keyword planner Tool inside Google Ad words platform, to identify the keywords people use to search for dental procedures and services.
Step 2. Keyword Optimization
You should optimize your all services pages for the keywords search by people. Fastest improvement can be provide by your Google My Business page. This page will shows up in the “Map” results for local dentist related searches.
It will play a key role in your SEO advantage and will deliver introduction to your prospective patients. It is a faster and easier way to get a Google ranking for your website. But of course, key pages of your website you also want to optimize.
Step 3. Citations and Links
After taking initial steps of optimizing your website and Google My Business page to rank in Google, you need to do more to be on the top in a crowded field. To separate yourself from other dentists in your area you need to build citations and backlinks.
Citations are known as “NAP” which is Name, Address and phone number. For an attractive website you must include citation on your contact page and also in the footer of your website.
Backlinks are the hyperlinks pointing from other websites to your website. Websites that are linked to your website gets importance from Google. Links are the votes for your website’s relevance and authority.
Step 4. Reviews
Reviews are the factors that can provide you high ranking on Google’s SERPs over local competitors. You can get reviews on medical sites like Health Grades.com and Yelp.com but keep your focus on gaining actual positive reviews on your Google My Business page.
It will help you get higher rank and more prospective patients will like to contact you. But to get these positive reviews you need to provide top services and ask them to review you. Make sure you make it easy and simple for them. Easiest way to ask for reviews is to send review request via email.
Step 5. Tracking
Tracking is the best way to keep eye on the success of SEO efforts. One can track SEO efforts by following three metrics which are ranking, traffic and conversion. You can check your keyword ranking once or twice per month.
To check keyword ranking easily download webmaster, it will let you know the amount of impressions and clicks providing by each keyword.
Ranking is not enough; you should also track the amount of traffic you are getting. Google Analytics is the best way to track traffic. Connect your website with Google Analytics; it will show you the amount of visitors visiting your website.
With the addition to rankings and traffic; keep the eye on conversations you are receiving through SEO efforts. It will help you track on new patients attaching with you through advertising efforts.
Partner with digital marketing pros:-
Digital marketing is necessary nowadays. Yellow pages were the main source to search dentists in past, but now people search online. Whether you are new or old in dental practice, SEO is necessary. People ignored sites which are not ranked high. To keep old patients and find new ones SEO is required. You can hire professionals to do digital marketing for dentist.
The best advertising investment you can make for your dental service is SEO campaign. But if it is not properly managed all efforts will be useless. To achieve desired results through SEO you need to approach SEO in proper steps.
By Following these steps you will get higher ranking, more traffic , new patients get attracted and impress old patients with your services.