Looking for the answer to “How to Improve SEO Ranking on Google?”
Trust me, I know.
Ranking on top pages of Google is not easy in the fiercely competitive market of nearly 1 billion websites. Many big businesses have large budget campaigns to be seen on the first page of Google.
It’s not realistic for small to medium-sized companies so thankfully there are other alternatives.
There are devious ways to improve SEO Ranking on Google but you risk getting “caught out” and being put on the Black Hat blacklist. It’s much better to stay legitimate and organically make your way up the Google ranking. Here’s how SEO Company Australia.
Know your Website Status
To improve your Google ranking, first of all, you should know your current ranking status on google. A large number of resources and tools are available to provide this information. After this, you should check the speed of your site.
In case your site speed is very low, it will adversely affect your chances of generating sales.
It is very clear from the Walmart observation as there was a tremendous decline in their targeted sales when the page load times enhanced from 1 to 4 seconds.
Apart from this, they experienced a 2 % conversion enhancement for each 1-second improvement. To improve SEO results you should not only keep an eye on site speed and keyword rank but also observe the health of your site before its optimization.
Create Unique Content
Google likes a site that provides unique content from any other site online and besides that, so do your readers. People are essentially using the internet to find information which is why Google puts you in high regard if you offer relevant content.
Contagious content that people want to share in the form of videos, blog posts or eBooks helps to improve SEO Ranking on Google.
People link to your site and Google acknowledges it through search engine calculations. The more back-links you have to your blog, the better the ranking
Off-Page Link Build
Many of the industry experts will tell you that off-page link building is extremely effective in your campaign to rank higher in Google.
It is considered one of the most important tasks in gaining rank with the search engines. The main contributing piece of the puzzle is backlinks.
Why Backlinks are So Essential
The backlink is the link you use to get you to another page and lets search engines know that other webpages like and use the information on your page.
The more sites that you have linked to your webpage, the better your ranking will be in Google. Of course, larger websites are going to gain you more notoriety than a lesser known site. Here is the list of websites from where you can generate a lot of backlinks.
Read in Detail: What Are Backlinks and Why Should You Care
Frame your links in the proper way
You should adopt the appropriate link building strategy to achieve the top ranking on Google. Anchor text linking strategy is most widely used to attain a good rank.
To avoid the penalties you should mix the generic keyword with the targeted keyword as the anchor text.
When you are adding an image to the post you should type the targeted keyword as the anchor text in the “ALT Text “ box.
In this way, your images will be indexed and you will achieve quality backlinks to your site.
To improve SEO ranking on Google you should know to create Google-friendly links as it will increase your ranking keeping you aloof from the penalty.
In order to give people the unique information they’re looking for, your best platform is to do consistent blogs.
Blog posts should often include the solving of a problem because that’s what will bring readers to you. You should try to include captivating photographs that can be found free online.
In order to improve SEO ranking on Google you should focus on the informational keywords with detailed, resourceful, and quality content.
To make the quality content use a data-driven approach and include the writing and experimenting case studies for your audience.
Storytelling will help you a lot as stories captivate and ignite emotions and thus enhances the conversion rates.
Also Read: Blogging Tips for beginners with a new blog
Don’t purchase backlinks in hopes to improve SEO Ranking on Google as you may have the opposite effect.
Google is onto companies that purchase cheap back-links and you may have a lower ranking than when you began.
Also, it’s not cost effective and it’s hard to tell where you stand. It’s much better to let professional content producers properly backlink your web pages to relevant sites.
Your site should please Google as much as the content on it. It should load quickly as it is one of the major ranking factors and Google pays attention to this.
Also, using a new theme that is lesser known comes with benefits as it stands out from the rest.
There shouldn’t be any broken links and ensure that you have a good permalink structure.
Make sure to install a sitemap as it assists Google in indexing your site more easily because you’re basically handing them a map of your site
Comments on Other Blogs
Not only are you opening lines of communication with other industry leaders like yourself, it counts as a backlink.
This was one of the first true methods of SEO strategy and still stands as an important element to improve SEO Ranking on Google. You also get more traffic and make new relationships.
Use Social Media
Google looks to social media as a signal of any given article’s authority as well as relevance.
For example, if thousands of people are tweeting about your article, you’ve written something worth talking about.
You first should gain a loyal following and write compelling content that people want to promote for you. You must stay present as well and remember the golden rule. Tweet others as you would expect to get tweeted yourself.
Observe and Analyze the Penalties
To increase the ranking on Google you should identify and remove the unhealthy links.
As per google penguin 2.0 the low quantity unhealthy links are as follows:
- Sitewide links
- Coming from PR0 or PR-n/a website
- Coming from less traffic domain names
- Coming from sites possessing the same IP address
To improve SEO ranking on Google you have to analyze your backlinks like unique active backlinks, no follow links, and link influence score.
Adopt the Appropriate Approach
To achieve the targeted traffic you have to know how many visitors are assessing your website. To know this you have to observe the acquisition channels report using google analytics and analyze the organic traffic conversions.
In addition to this, you have to pay attention to your keywords which play a vital role in generating the traffic.
To improve the ranking status you must be aware of the differences between informational and commercial keywords. It is the commercial keywords that generate sales.
The visitors looking for informational keywords like “how to cook food” understand the language of free.
On the other hand, customers using keywords like best web hosting providers are probably the one who is in buying mood. In order to improve ranking, you have to track the appropriate metrics.
Well, definitely there are plenty of other ways to improve SEO ranking on Google. But we have discussed some of the important strategies in this blog. Try each of them and let us know what worked for you.