Undeniably, digital marketing is gradually taking over the traditional marketing approaches. It is allowing marketers to build a strong business presence in their niche and engage more customers with their brand.
Today numerous businesses have adopted digital marketing. But one thing to keep in mind is that not all digital marketing strategies are equally effective when it comes to promoting a business. Some strategies hit the bullseye, while others completely miss the target.
To compete in an overly competitive business environment, you must ensure that the digital marketing strategies you adopt are effective and result-oriented. For this reason, I’ve come up with eleven best digital marketing tools that will matter most for you this year and beyond.
Without further ado, let’s take a look at them.
Search Engine Optimization (SEO)
So you have just built a website with an awesome design – including pages for all the services you offer. And you think visitors will come automatically to your site. Right?
There are thousands of websites offering similar services to yours. So how can you expect your website come on top of the page when a potential customer searches for the keywords relevant to your services?
This is when search engine optimization (SEO) plays an active role.
SEO is basically a systematic process focused on expanding brand visibility on search engine results. Not only SEO helps to increase traffic to your website, but at the same time increases trust, and that too without the need of paying anything to the search engine.
When your website appears on top of your customers’ search page it helps to leave an impression that you are a reputable company. But not to mention, it requires both technical knowledge and skills to increase brand recognition on search engines, which means you need to utilize the right SEO techniques for your brand.
Though you can learn some basics and apply on your website to improve your page rankings, however, it’s always better to have an expert to manage SEO if you really want to earn the benefits of this amazing digital marketing strategy. In fact, at the present time, there isn’t anything more beneficial at digital marketing than SEO.
Content marketing is a must-have tool for any digital marketer, whether working in the B2B or B2C domain. Today it has become a big part of attracting a target audience since it appeared to be the single marketing activity to make the largest commercial impact last year- above big data, artificial intelligence, social media marketing, and everything else.
What’s essential about content marketing is to focus on creating content that is informative, valuable, relevant, and unique, for both the search engine and the people who are spending time for consuming it.
Generally, content marketing strategies provide you with the following benefits:
- Increases brand visibility
- Builds lasting customer relationships
- Enhances brand recognition and brand awareness
- Builds authority and credibility
- Creates thought leadership
Keep in mind content marketing rarely offers quick results, but the impact is usually long-lasting. So it’s worth spending your time and effort utilizing this strategy.
Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) advertising has recently gained a lot of attention for marketers that are looking for quick returns for their marketing efforts. Last year was huge in the world of PPC marketing, and we can expect the same this year and beyond.
PPC is basically a method of using paid search engine advertisings to bring traffic to your websites. It’s very effective when it comes to generating sales-ready leads. Also, it produces faster results than most other digital marketing strategies.
Practically, there are many benefits of PPC advertising, such as:
- Gives you control on your advertising spend
- High returns on investment (ROI) as you only need to pay when someone clicks your ad
- Faster results compared to other digital marketing strategies
- Helps reach targeted customers at the right time with the right ad
- Provides you with target audience insights to sharpen your marketing strategies
The only downside of PPC advertising campaigns is that it exhausts the budget quickly unless you have someone running a campaign that carries the expertise to enable more conversions than just clicks.
Influencer marketing is becoming quite trendy in the digital marketing scene. It’s catching up really fast and becoming a useful tool for businesses globally to promote their products and services.
Generally, influencer marketing involves the promotion of products or services through celebrities, popular figures in different industries, and people who have the power to influence others to buy certain products.
Not only it’s easy to implement, it usually less expensive than other promotional strategies. It gives your brand an opportunity to engage with your customers because of the authenticity of influencers that are related to your products.
Recently it was found that around 80% of marketers are planning to launch a marketing campaign this year.
Meanwhile, over 90% of marketers strongly believe influencer marketing to be effective for running a promotional campaign.
Social Media Marketing
Social media has become the most powerful marketing tool in the world of digital marketing. It has become the latest approaches to draw a massive audience towards your brand.
From leading fashion brands to small house based businesses, everyone is taking advantage of social media platforms to get the attention of their target audience.
Recently 90% of marketers reported that social media is important to their business. Moreover, 89% of marketers said that social media has helped their companies to get increased exposure.
On a general note, there are many benefits offered by social media marketing. A few of them include:
- Increased exposure and traffic
- Develops loyal customers
- Improves search engine ranking
- Generates more leads
- Boosts sales
With a high number of social media subscribers, it serves as the finest platform to market your products and services to your target audience.
However, it’s important that you must adopt the right strategy for your business promotion on the platform and avoid costly mistakes that waste your efforts to market on the platform.
No doubt email marketing has been around in the digital marketing scene for long, but it still manages to generate more leads than possibly through any other marketing method.
It’s one of the cheapest digital marketing strategies that deliver handsome returns on investment (ROI).
In fact, in a recent survey conducted by Data and Marketing Association (DMA), it’s been found that email marketing has an impressive ROI of 122%, which is great on the amount of investment it requires to run a campaign.
The ROI on email marketing recorded was found to be four times higher than other marketing channels including paid social media, paid search and direct mail. And since you can combine with other media it’s the most integrated marketing method too.
With the availability of top email marketing services, it helps to shorten your sales cycle, especially when you use compelling content to market your products.
Over the last decade, people have become more attracted to imagery. Moreover, people are now more interested to watch videos online to understand things than reading about them.
Consumers at the same time prefer video above any other visual medium. The importance of videos can be analyzed by the fact that 87% of all online marketers now use video content in their online marketing strategies. Where Youtube and Facebook are among the top two places where marketers post promotional content for their business.
Compelling content and useful information are a few of the most important things when it comes to successfully video market your products and services. Statistics show that 90% of customers claim promotional videos are useful in making their buying decision, while 64% admit that video influences their decision to buy.
Recently, storytelling has become one of the major trends in video marketing and it’s often considered as the future of marketing. Storytelling brings your products and services to vivid life. However, experts suggest that stories must be engaging, emotional, educational and empathetic.
Here are a few tips which you can also use to create videos that are effective and improve your digital marketing ROI:
- Make a video that captures the audience’s attention
- Create the right video length
- Determine the best platform to post your video (Youtube, Facebook, Instagram etc.)
- Select appropriate time to post videos
- Leverage analytics
- Use interactive elements (quizzes, video links, surveys etc.)
Artificial Intelligence and Machine Learning
Artificial intelligence has made machine learning possible, and it’s quickly changing the way marketers practice. Through machine learning, a large volume of data is processed and predictions are made on its findings.
Additionally, there are algorithms capable of predicting consumer buying behaviour processing huge amount of data.
Though machine learning isn’t something very new to the world, however, this year it has become accessible to everyone.
Both artificial intelligence and machine learning are increasingly playing a big role in the digital marketing world and promises to provide ease to all digital marketers.
Affiliate marketing is a trendy means of marketing your products and services in today’s dynamic business world. In affiliate marketing, you recruit affiliates for your brand to draw leads for you. Though it seems similar to influencer marketing there is a huge difference between the two.
In affiliate marketing affiliates are given a commission for every sale a brand makes through their leads. While at influencer marketing influencers are paid a lump sum amount to promote a brand, regardless of how well or poor the response they receive.
In affiliate marketing, you can sit back and relax as others do marketing for you. All you need to do is to pay affiliates a percentage commission on sales they generate or a flat fee per product basis.
You need to provide affiliates with links which they use on different platforms and get a commission when someone purchases a product through those links.
Surprisingly, apart from e-commerce businesses, various banks, finance, and travel companies utilize affiliate marketing to boost business sales.
Responsive Web Design
The number of mobile phone users is increasing day by day, which has made it much easier for businesses to reach their target customers through mobile devices.
But to effectively engage with your clients through their mobile device, it’s all necessary to make your website conform to mobile screens. And the only way to do that is through designing a mobile responsive website.
A mobile responsive design means that your website is fully compatible to run smoothly to all mobile screens, including smartphones, tablets, PDAs and more.
For that, you will need to work with a web designer who can create a mobile responsive website for your business. Hence, you will be in a better position to keep more visitors on your website.
Marketing automation is the use of different software programs that streamline, automates and measure marketing related task to increase your customer size without they need to increase the number of employees.
The recent age of digitalization has made it an important element of digital marketing techniques. In the recent study, it’s found out market automation has enabled companies to boost their revenue between 30 to 50 %. Another study found that around 90% of successful businesses are now using market automation tools to boost their marketing efforts, where a number of these businesses use a CRM platform with a built-in marketing automation tool.
Follow these eleven best marketing strategies and you will definitely be off to a good start in digital marketing for the rest of 2019. Expect these strategies to stay relevant in the upcoming years too.
The strategies discussed have been utilized by tech-giants across the globe and received satisfactory reviews by the public. So no matter what niche you operate in there is no reason why they won’t be beneficial for your digital marketing efforts.
Kirsten Pike is a digital marketing consultant with over 7 years of experience operating in the field. She is currently associated with a highly reputable essay writing service UK that offers comprehensive academic writing support to their clients. She keeps a close eye on the latest digital marketing trends and keeps her audience updated about them from time to time.