Search engines are the biggest question-answering machines ever made. They work at an incredible rate, and they never break down. Since there are more than 3 billion people online now, and around 50 000 searches each second, they have to be good at their jobs.
Search engines also have another purpose. They can make or break your business and that depends on whether you treat them with respect.
That respect is earned through optimization. You need to optimize your webpage to maximize organic reach from Google, Bing, Yahoo, and YouTube. The reason you need to do this is that almost everything that happens on the Internet starts on a search engine.
The exact number of activities that begin there is 93 percent. So, if you are not making use of this, you’re only losing money. Click here to read more about the subject.
SEO pulls in customers
Whenever you get a business started, you need to yell to the world that you have it. You put banners and balloons on a physical store, and you make a starting party.
The same thing happens online. You offer discounts for the launch of a website and you pay for ads to be seen.
However, when you add SEO to the game, things start to change.
If you’re on the first page of Google, which doesn’t cost anything except time, you will be pulling in traffic.
Paying for ads is pushing yourself to people, you pay in order for them to see you and notice you.
When they type in something related to your brand, and they see you first, you’re getting a new visitor for free and it’s more than likely they are going to buy your product.
Since they’re already searching for something to buy, you won’t have to go through the entire buyer’s journey with them.
That’s why SEO conversion rates are skyrocketing, and they are higher than ads, e-mail marketing, or any sort of physical cold-calling strategy.
The entire search engine optimization world is worth more than 65 billion. You need to take a piece of that pie because there’s enough for everyone.
It boosts trust
Let’s say that you’re a business related to chairs. Whenever someone types something related to chairs, you’re going to be among the first few brands that pop up.
This makes new customers think you’re to be trusted, and that you know what you’re doing.
On the other hand, if you’re nowhere to be found online, their opinion of you changes.
They can think that you don’t have the resources to invest in a substantial online presence.
That is extremely bad for business. That’s why investing in a solid SEO strategy will pay off dividends in the long run.
It makes your store open 24/7 every day of the year, and the people can keep on coming.
Warren Buffet says that you’ll be poor until you make money while you sleep.
SEO is the way to do it.
You can get destroyed by your competition
Running a business feels like swimming in a pool of sharks. You can never let your guard down, or else they’re going to eat you up and your competition is always trying to kill you.
It’s like a war without bullets so you need every advantage that you can get. Everyone wants an uneven playing field in battle because that increases your chances of winning.
You should also know that your competitors are improving their SEO scores.
Researchers concluded that more than 60 percent of online companies are investing to be ranked first on Google. You don’t want to be in the 40 percent that’s forgotten by the world.
Can everyone do it?
No one can pay to be the top spot and that’s the beauty of it. To hire an SEO company is the best strategy to be on top of the game.
You can do it on your own too, but it’s going to take way more time. An effective strategy improves your rankings in around six months.
Sometimes, it can take even a year. It’s a slow process that doesn’t accept any shortcuts. A company will do everything for you, while you focus your attention on improving customer experience.
Your main goal should always be to increase organic traffic. No one can compete against quality content that people actually want to read.
The more time everyone spends on your website, the better results you will get. That’s what search engines are looking for, and that’s what makes sense. To get the edge over your competitors, you need to work for it.
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