If you are looking to increase your engagement with your tweets and drive more traffic, you should know how to effectively write and publish your tweets and make most from Twitter.
Twitter is one of the world’s popular social media platform with around 320 million active users.
Every brand wants to increase its presence and get more customers. When 320 million people are hanging at Twitter, who would not want to market their product or brand on Twitter.
But how to effectively promote on twitter?
For everything, there will be trends which will come and go, similarly in marketing too.
Here are the top Twitter Marketing tips for 2018.
1) Tweet without links
Tweeting without having any links in your tweets is the better way to get more engagements than tweeting with links in it.
According to the study by the buffer, the engagement rate for tweets without links in it is high when compared with tweets without any links in it.
It is not necessary to have links all the time in your tweets. Sometimes you need to give a few things for free in order to gain customers trust.
Twitter is one of the top social media websites, so spend some time interacting with your potential customers and develop good relations with them rather than just pushing tweets with URL in it.
If you develop good relations with them, then when you send out a tweet with an URL in it, they will know what kind of links you will post in your tweets and can engage with your content.
Twitter hashtags are becoming more popular in these days. In order to get noticed and gain more traffic to your tweets, then you should consider adding hashtags to your tweets.
This is the best way to get targeted traffic to your tweets.
There are a few tools that might actually help you with hashtags. They are
With Hashtagify, you can get suggestions on what to use for your tweets.
Here is an example, if your tweet is about internet marketing, then enter the term “internet marketing” and hit enter in Hashtagify’s website.
If you click on table mode at the bottom, you can actually be able to see in table form. Here is how it looks like can be seen in the below picture.
Using Hashtagify, you should also consider using Ritetagtool which will help you find out whether certain hashtag is relevant to your tweet or not.
For example, if you have created a tweet with 5 hashtags in it, and check with Ritetag it will give suggestions saying whether certain hashtags are relevant to your tweet or not.
In this way, you will know which hashtag to use and which not to.
Ritetag also comes with a Google Chrome extension which will automatically show the tools when you use Twitter, Hootsuite, and Buffer.
By using the combination of both Ritetag and Hashtagify, you can build a lot of hashtags which will help you bring more customers to your business.
3) Use Images in your tweets
Everyone knows that using images will get you more visitors to your tweets than tweets without any images in it.
An image can reach more audiences than text, this is why, and tweets with images tend to get more engagement rate than tweets without images in it.
4) Use Twitter to connect with your Audience
Twitter is a great platform to engage with your audience. It’s not rocket science, it’s easy. You just have to reply to their queries on Twitter.
Many business use this strategy to improve their customer services. Whenever people raise a query on Twitter and mention your brand. Then you should reply to them.
5) Follow Best Practices
Know how to properly format your tweet before sending it out. The best way to properly format a tweet is, by starting with your message title and the URL to your landing page and then followed by hashtags and finally ending with your promotional image.
Now that, you have understood how to properly write a tweet. Now, you can try and test a few different variations with your tweet.
For example, at first, you have learned to use the title in your tweet, instead of using the title, try using a famous quote and the URL and then hashtags.
You can also start your tweet with a question and an URL to your landing page which can give you good engagement rate.
You have to try different variations in order to find which one works well for you. To measure all these twitter data, you need a Twitter analytics tool to track each metric.
Do not start your tweets with @name which will be shown only to the person you are replying.
Read more: Who To Follow on Twitter: Tips and Tricks for Marketers
6) Optimize your Bio
Yes. It is important and you have to make it awesome. Your bio presents who are you and you are related to whom.
You should optimize your Bio. You have just 160 characters with you. So should take care of the words you use. Twitter Bio is a great place to mention about your Brand and what you do.
Just explain who you are in a short and simple sentence. Mention your brand with whom you are associated or you have founded. Place proper Link with Dates in it.
You can also add relevant Hashtags so that people can find you easily on Twitter.
Try tweeting famous quotes. Tweeting famous quotes is just a showoff before sending any commercial tweet.
To keep people interested in it, you should start tweeting valuable quotes and then give some time and then push your commercial tweet.
Do not just blindly copy famous quotes, instead, try coming up with a new title to catch user’s attention.
This is a great way to reach more audiences.
8) Find the best time to tweets
If you have not paid attention to this point before then I’m sure you have lost many visitors.
Just posting tweets is not the pro marketers do. You should spend some time to find out the peak hours when your audience engages with your account most.
Start with Google analytics to find the best time of the day when your website gets maximum traffic and the location of your audience. Use the data to plan your tweets accordingly.
You can use Buffer to schedule your tweets.
9) Keep hashtag use to a Minimum (only important one)
You should pay attention to this twitter marketing tip. Many marketers try to use a lot of hashtags in their tweets to increase the reach.
But what’s the benefit if you are just getting the impression not the click.
Tweets with lots of hashtags annoy people and don’t look authentic. Most of the time people ignore these kinds of tweets.
Instead of posting a tweet with many hashtags you should increase the number of tweets you do on your account.
Don’t use random hashtags. Use only specific hashtags which are relevant to your audience and maximum 3 to 5 in a tweet.
Nowadays, everyone is using Twitter. But only a few tweets get good engagement rate, follow the above Twitter marketing tips to get most out of your Twitter marketing.