digital marketing agency lead generation
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Top Lead Generation Strategies For Your Digital Marketing Agency In 2021

When it comes to lead generation for digital marketing agencies, things can get trickier. There is no dearth of methods of lead generation, but it is difficult to say which one would work for your business. If you have been wondering about some tried and tested techniques to generate quick leads for your business, you have landed on the right page.

Here are all the strategies you would ever need to get leads at lightning speed.

Search Engine Optimization (SEO)

No matter how engaging your webpage is, it won’t create leads if it is not visible to potential customers. That’s when SEO jumps in for help.

SEO is perfect for generating leads particularly through organic web searches that customers use regularly. It involves increasing your site’s ranking in search results for specific keywords or phrases, which support your audience find you when they’re looking for information as well as services.

It’s very significant when you think that 75% of people don’t go past the first page of results when they use search engines like Google. This means it’s great for your website to appear among those first few results in order to attract traffic from users seeking the services you offer. Even if you’re on the second page, many people won’t see your website.

Content Marketing

digital marketing agency lead generation

We all know that “content is king”, but what a majority may be uninformed of is how to use the king to win the game?

It is one of the best ways to get started by building an efficient content marketing strategy.

Content marketing campaigns work best when they’re built on a solid foundation of top-notch and data-driven content.

Prospects think that content targeted to their industry is more important.

When most people hear the term “Content Marketing”, they think of blogging-and blogging is a great option, there are many other formats, such as infographic, long-form articles, online guides, and videos.

As long as you’re giving important information, you’re using content marketing. Make sure your content is informative, valuable, in-depth and related to what users already want.

Content is powerful because it lets users seek out information, rather than interrupting them with ads. When you bring visitors to your site with blog posts, videos, and other content, you put the choice in the hands of the customer.

When you have engaging content on your site, visitors will also give more time to every page. Google looks at how long users are on your pages, and when they see that people spend much time reading your content, this sends a positive signal and shows them people find your pages helpful. This can have a positive impression on your rankings.

Email Marketing

digital marketing agency lead generation
You may have heard that email marketing has ended and that social media is a better option.

But it’s not true!

Email marketing has now become one of the most trendings and declared effective means of building the brand’s global presence and has proven to be efficient in boosting the number of clients, hence increasing revenue.

Did you know that email marketing has the potential to gain you $44 for every $1 spent? That’s a possible ROI of 4400%! Although it’s one of the oldest methods of digital marketing, email is still one of the best techniques to gain and nurture leads. Email marketing makes it simple to reach people and convert them into leads.

The most important reason why email marketing remains so powerful is that most of the clients are happy with this marketing channel. Many appreciate getting email communication from their preferred brands.

Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an attractive design to make your subscriber’s attention.

Website Optimization

digital marketing agency lead generation
Want to increase sales and conversion rates as much as 15% just by having an easy-to-use website? The odds are that you’re looking for smart ways to generate leads, considering that 63% of companies say that generating leads is their biggest challenge. For small firms, lead generation can be robust, but having a well-optimized website will assist you to generate conversions and increase sales.

To get digital marketing agency lead generation, you should start from the very roots and since your website is the main source of driving all the traffic, you should check whether it is working well or not.

A poor user interface, website loading errors, lagging speed, drive the traffic away instead of bringing more in. Many tools help scan your website for any errors.

Understanding which clients or organizations have viewed your website is important for sales-specific marketing. Further, this can later be given to a sales representative for a correctly designed follow up conversation to land in more customers.

Free Stuff

We all love stuff that comes free of cost!

Don’t consider giving away free stuff as a loss-making operation. Think of it as gaining an opportunity to reach out and make connections with new and existing customers.

Free stuff is not only helpful to get digital marketing agency lead generation but even make them stick to your brand for a long period.

There are various reasons you should give free stuff away. Free stuff generates a buzz around your business, making it great for startups or a new product launch – and that’s just for starters.

Plus, free stuff always helps people to give a try to your products/service/experience risk-free, so they are more likely to come along and have a go of what you have to give. It’s a great tool that makes customers in, and possibilities are, they’ll stay awhile and spend more, as well.

Think carefully about the freebies that will benefit your business to gain some exposure and create a buzz.

Sales Flow Inc. Is A Top Lead Generation Company

So, are you ready to gain more valuable leads? Yes!

Well, Great!

No need to go here and there. SalesFlowInc will help you build a customized lead generation plan that suits your business. We’ll take the time to understand your business and build a tailored strategy for reaching and converting your audience.

So, get ready for new business leads and Let Salesflow do the heavy lifting to fill your calendar with sales calls.

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Dharm Chauhan
Dharm Chauhan, Founder of Google SEO Trends Blog, experienced search, content and social marketer. Social Profile's Blog, Facebook, Twitter and LinkedIn.

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