SEO tools

SEO Tools for Startups and Small Businesses

If you are an early-stage startup or even a small business, it is very crucial for you to invest in certain SEO tools which will help your startup/business grow more and feature prominently in search engine result pages (SERPs).

As a startup/business owner, it becomes really important for you to use the right SEO tools and strategies since it can make a huge difference and help you become successful than struggling.

In this modern business market, SEO has become a vital thing for any business or startup, be it small or large, however, for startups, hiring a digital marketing consultant or an SEO expert can be expensive.

Below I have listed some of the best SEO tools which will work great for small businesses and startups and help them garner attention.

So without further ado, let’s just get started:

1. Topic

use topic

In order to rank high in search, you need to establish your domain as an authority. This involves writing lots of comprehensive expert-level content. Unfortunately, this can be incredibly time-consuming.

Topic makes it easier for writers to create comprehensive content. Their AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work. Their system gives actionable suggestions to enable writers to create content that drives results.

2. Rocket Ranking

rocket ranking

If you need more sales and traffic for your website, then Rocket Ranking is just the right tool for you.

It provides you with tailor-made advice to improve your SEO, real-time insights to monitor your SEO performance, efficient and friendly SEO team working on your behalf, and most importantly, more traffic and sales!

The SEO services provided by it include on page SEO optimization, SEO backlink builder, social media like and follow tool and many more.

3. Raven Tools


Raven Tools is the best place to find the best white label marketing reports and SEO tools.

It helps you provide detailed SEO audit reports to your prospective SEO clients that show progress over time.

Track ranking changes on SERPs and analyze the organic performance of your SEO campaign, create white-label reports from Facebook, Google Analytics, Bing Ads, Search Console, and much more with Raven Tools.

It even has tools for reporting, researching, and link building.

4. Ahrefs


Ahrefs consists of tools to grow your search traffic, monitor your niche, and research your competitors. It helps you learn why your competitors are ranking high and what all you need to do in order to outrank them.

It also keeps on adding new tools or features every week to ensure that you get the most of what you are doing.

Services provided by Ahrefs include competitive analysis, content research, backlink research, keyword research, web monitoring, and rank tracking.

The tools provided by it are powered by the most complete and the best data in the industry.

5. SEMrush


SEMrush is all-in-one marketing toolkit which is just perfect for any digital marketing professional.

It has a complete workflow for any SEO professional including position tracking, technical SEO audit, and much more.

It also helps you create content that will fetch your great results, build your most effective social media strategy, and improve the results of your PPC efforts.

Also Read: How SEMrush Tool Help In Increasing A Blog’s Credibility

6. Majestic


Majestic is the planet’s largest link index database. The marketing search engine is ideal for developers, entrepreneurs, media analysts, and SEO professionals.

Some of its include site explorer, search explorer, link intelligence API, backlink history checker, and more.

These tools are great for exploring domain/URLs, determining the number of backlinks detected, search keywords, and much more.

7. SimilarWeb

similar web SEO tools

SimilarWeb provides marketing intelligence solutions to optimize your digital effectiveness, discover trends as they happen, see all your competitor’s traffic, win your market, track your market share, and make the right strategic decisions.

It empowers businesses to make better decisions in terms of sales, marketing, research, and investors.

It helps you reveal your competitor’s online strategy and analytics, understand customer journey and intent, discover new opportunities- affiliates, partners, or leads, and much more.

8. Wordtracker

word tracker SEO tools

Wordtracker is a market research tool which gives you in-depth SEO and PPC insights, competitor’s keywords, data from Google, and much more.

So all you have to do is just start searching. You get 10,000 keywords per search and also related keywords so you can optimize your pages more effectively in order to outrank the competition.

It helps you multiply your profits, grow your business, and is trusted by many SEO professionals across the globe.


  • Save time
  • Get keyword results you can trust
  • Boost search engine rankings
  • Attract targeted traffic to your site
  • Discover profitable new market niches

9. Ninja Outreach

ninja outreach SEO tools

Ninja Outreach is an all-in-one influencer marketing and outreach software. Automate outreach, find emails, and access over 25 million leads, social media influencers, and bloggers with the help of Ninja Outreach.

All you need to do is just type your keywords in its massive influencer database and access millions of profiles and their email addresses.

It helps you grow traffic for your business with just a few clicks and manage multiple projects and big campaigns easily.

Also Read: Facebook Remarketing – Why Your Business Is Losing Money on Ads.

10. SERPstash

serp stash SEO tools

SERPstash is a collection of simple SEO tools for entrepreneurs. These tools and fast competitor research helps you push up your search rankings.

The SEO toolset is designed in a way to help you perform competition research and website audits.

Some of the tools available with SERPstash include:

  • Keyword research
  • Indexed pages
  • Bing SERP
  • Alexa rank
  • Crawlability test
  • Keyword density
  • Link analysis
  • Mobile support

11. Moz


Moz is an all-in-one SEO research and tracking toolset and a complete local search solution which is built by industry experts and helps draw and drive your customers to your website or front door.

It also consists of a beginner’s guide to help you brush up on your SEO skills. The services provide by Moz includes keyword research, backlink research, SEO audit and crawl, SEO toolbar, and rank tracking.

Also Read: Ways in which Digital Marketing helps Start-up Businesses to Grow

Final Words

So these are some best SEO tools for small businesses and startups. I hope this curation helps them all.

Which one is your favorite?

Do you know any other SEO tools which are better than the ones listed here?

Share them with me in the comments below.

Happy reading!

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