Starting a business nowadays is very easy and you can do it in a few hours but figuring out how to beat the competition is something else.
We live in a digital world which means that digital marketing is a key thing you need to know about in order to keep growing.
It’s a broad term and one person can’t manage everything that comes with marketing. When the company grows, there is a high chance you will have an agency doing the work for you if you don’t own a team of people.
In order to run any business, you need to know everything about and how it will change in the future.
How it helps Your Business?
Most of the startups have trouble to get among the best because every industry is very competitive but fast changes require new updates which mean that everyone has a chance if they follow the rules.
There isn’t a secret way to get to the top it’s only hard work and proper knowledge. Top search engines are ones that are holding the cards because the majority of traffic comes from them.
One of the ways to do it is through SEO so finding a Tulsa’s Decrypted SEO Agency or marketing company that will help you out is a crucial thing for growth.
It may impact your budget but online sales could be much larger than land-based. There are also other methods you can use and each one of them can be very helpful.
You can invest in online PR, email marketing, affiliates, pay-per-click, social media or content if you think that your website is well optimized.
But, at some point, you will need to update it because new trends come every year.
It will be one of the biggest investments you will make if you want to cover every opportunity you have on the internet.
User Focused Optimization
Matching the content to the audience has changed a lot in the past years and with a new algorithm, the goal is to focus more on the individual instead of a group.
You probably heard that someone said that they got an ad about a certain topic they talked with their friends. This is very true and Google is trying to make the website focus on the user.
This doesn’t only affect the rank but also the user will this way appreciate what you have to offer because it matters to them personally.
The algorithm is called BERT and it’s a part of natural language processing. It is an AI that helps the computer better understands what we are talking about.
The biggest problem was to understand the context of the word which will drastically change in the near future. Click here to read more.
Everything about the content you create needs to be of high quality because it is the most important part of search engine optimization.
From text, keywords, links, and information you provide, Google will measure everything.
Some people did a study about the number of words you need to use but it was a miscalculation which means that there isn’t a certain number, the information in it is more important.
High-quality images and videos that also don’t take a lot of space are still essential but also implementing the right links that will be valuable to the reader.
Making an explanatory video of the content beneath will give you an advantage over competitors that just place a text for users to read.
Nowadays, long-tail keywords work better because of the expansion of voice search. Read more here: https://marketingland.com/5-steps-perfectly-optimizing-content-108258
Another thing you should focus on in 2020 or the agency you hire should be user experience. It includes everything from the first visit to your main page and after they leave.
Technical SEO is a part of it that is harder to manage but it involves making your page much faster and simple. One of the ways you can do it is by uploading content that doesn’t require too much memory.
Every page builder now has tools you can use to downsize the image or video and similar tools that will help you boost the speed.
It is becoming harder because you will eventually implement AI programs that will help you gather information or be used as customer service.
These programs require a lot of memory which means slowing down the site speed.
People generally use their mobile devices more than PCs so it’s very obvious that you should focus on improving the mobile design of your website.
Some companies decide to go mobile-only which turns out great for them because their speed is up and there are more resources for making it look great. Another benefit is that Google has a separate ranking system for phones.
The question is how important it will be in the near future. It’s also important to say that tablets are not considered here.
There are some claims that search engines will give an advantage for those pages that focus more on mobile indexing.
Everything is different from the desktop site including the selling funnel you will use. There are many tools online that will help you check out how your page looks on this device.
When you are hiring an agency to do the work for you, ask them about AI programs that they will implement.
Artificial intelligence is becoming a huge part of SEO, not only by boosting the speed but also impacting marketing methods and customer service.
They are still working on improving chatbots that are used to answer customer questions or promote a new product.
A problem is that it is expensive for some businesses that have a lot of clients. The expectations should be big because there is always room for improvement.
When the program is connected to your social media accounts, they can replace some of the employees. In the near future, one person will be able to run the whole company if it is optimized well and have bots to help out.