You have spent a lot of time creating a quality content and ready to share it via various social media platforms. If you are utilizing social media for promoting your blog posts you may get a decent amount of visitors on your site resulting in traffic, sales and revenue.
But are you promoting your blog in the right way or do you aware of more sources to promote your blog?
If not then your promotion practices may not help you to achieve your traffic goals.
Content creation takes a lot of time and effort and you must make a great effort to promote your blog heavily and smartly and make your content creation efforts fruitful.
There are more than hundreds of ways available to organically promote your blog but here I have come with top 15 tips and hope this will help you to promote your blog this year.
1. Create Quality Content
It doesn’t matter how effective your content promotion practices are, you are not going to achieve your traffic goals if you have low-quality posts on your blog.
Thus your blog promotion practices will clearly be a waste of time if you don’t own top notch contents.
What the definition of quality content and how it can be created?
A quality blog post or content must be simple, informative and effective at the same time.
Clearly, you don’t have to be an expert for writing content on a particular topic. Just do a good research, keep the things simple and make it easy to digest.
Few ways listed below for creating high-quality content:
- Create eye-catchy and strong headlines
- Be original (never use content spinning tools)
- Include relevant images, Infographics, podcasts and videos
- Make your content simple and digestive
- Use bullet points and short paragraphs
- Add humor
- Do great research
2. Email List
If you have a huge subscriber base then you are going to win the traffic game. Building a huge email list is not an easy task; you must focus on gaining more subscribers form the starting of your blogging journey.
Email marketing still generates better results compared to social media marketing and you must focus on building a huge email list and promote your blog.
Email list building process is a time-consuming process but it can be done easily by using a great email tool such as MailChimp, Aweber, Optinmoster etc.
3. Social Media
The best part of social media is that it has become more powerful over the years and can make things go viral overnight.
There are multiple social media sites available but each and every platform is different in nature and can be used for different purposes.
Promoting your blog on social media by yourself may take a lot of your precious time. You must go with a good social media sharing plugin to share your blogs on social media to get better results.
Tips for utilizing social media at it best:
- Use multiple social media channels
- Share blog posts when the users are most active
- Use hashtags
- Join relevant communities and forums on social media and also promote your blog there
- Use social media sharing tools to share your content at the best times
- Include images
Make posts on festivals, for example Halloween, Christmas etc.
Also Read: Actionable Social Media Trends
4. Blog Commenting
Blog commenting has been proved beneficial in many ways and you must do it if you aren’t doing yet. Blog commenting is one of the most effective ways of building a relationship with the fellow bloggers.
Many of us just do comments to build backlinks from authority sites but don’t make effort to add value to our comments. Doing this is not going to benefit you in long-term and most of the bloggers will not accept your comments in the future.
Benefits of blog commenting:
- Boost your online identity
- Boost your brand exposure
- Provide authority backlinks
- Boost traffic
- Improve your writing skills
- Increase conversions
Blog commenting can be used as a tool for promoting your blog posts through valuable comments and it consumes less time compared to other content promotion practices.
5. Guest Post
Guest posting is also a great way to gain more exposure online and no doubt it brings more traffic, subscribers, sales and of course more revenue to your website.
Most of the bloggers have suggested that one of your ten blog posts must be a guest post. If you aren’t doing guest posting you must start doing.
You may be thinking about the correlation between blog promotion and guest posting. When you do more guest posts to authority sites with an inbound link of yours blog attached there is a higher chance of getting more clicks resulting in huge organic traffic.
Benefits of guest posting:
- Improves online authority
- Brings backlinks
- Increase your brand awareness
- Grab the attention of the readers of the blog you have provided a guest post
- Improve writing and help in connecting with like-minded people of your industry
6. Expert Roundups
Who would not love to hear from the experts of their industry?
Blog promotion is all about gaining exposure and blog traffic. Doing an expert roundup can be a better idea to strengthen your online identity. The more people you include in your roundup the more exposure you get online.
A well-performed expert roundup will bring more social shares and hence more website traffic too.
An expert roundup can be beneficial in multiple ways such as:
- You learn a lot from the experts
- Your blog gets promoted by the top bloggers and influencers of your industry
- Boost engagement
- Brings more traffic
7. Include Social Sharing Buttons on your Blog
If you haven’t included social media sharing buttons on your blog then you are making a huge mistake.
You have already spent hours on creating quality content and your readers will definitely like it and they many of them will also like to share it with their social media connections.
Let your readers promote your blog through easy to share social media sharing widgets.
You can go with a great social media sharing plugin to add easy to access social sharing buttons.
8. Create Shareable Images and Infographics
“An Image worth than a thousand words”.
Without compelling visual content, you aren’t going to grab more attention from your readers. A blog post of 1000+ words without any relevant visual content may not convince your readers and may increase bounce rate.
Visual content is more likely to be shared and thus you must make great effort to include relevant images, videos, and Infographics in your blog post.
You can drive huge traffic by promoting your blogs on a few popular images sharing social media sites such as Pinterest, Instagram, and Tumblr.
9. Join Blogging Communities
Join blogging communities can do magic for you. There are many blogging communities available online such as BlogEngage.com, GuestCrew.com, BizSugar.com, AplifyBlog.com etc and by joining those groups you can increase the scale of your blog promotion.
You have to do a lot of work after hitting the publish button if you want to drive traffic on your blog.
Blog commenting, guest posting and social media can bring a decent amount of referral traffic to your blog but if you want to drive more referral traffic you must join multiple blogging communities online and promote your blog there.
There are tons of blogging communities and forums are also available on social media. You must look for some of those forums having thousands of members and join those groups.
Once you joined blogging communities there are few things to consider before promoting your blog:
- Always read the instructions and rules of sharing posts
- Make effort to create a healthy relationship with the group members
- Never violate the rules of the group
- Create some value with your posts there
- If you find the group useful share it with others
10. Influencer Marketing
You may not have thousands of followers on social media because you are not a celebrity nor born with a silver spoon.
You are working extremely hard in creating content, promoting it and gaining followers on social media but even doing all these kinds of stuff you may not achieve your traffic goals.
Influencer marketing can save you and trust me it has changed the dimensions of internet marketing over the years.
You have to spend some bucks on performing an influencer marketing campaign. You have to hire an influencer for your campaign and obviously, that will cost you.
When it comes to promoting the blog on video aggregation websites nobody can ignore YouTube. YouTube has become the second largest search engine after Google and it’s time to take advantage of it.
You can create your own YouTube channels and share tutorial videos over there. Doing this will make your blog more visible online and of course bring new visitors to your website.
Make sure to create quality videos, provide value and help the users in solving their problems. Never forget to drop the blog post link in the descriptions of the related tutorial videos.
12. Use Question Answer Sites
Question answer sites such as Quora and Reddit can be a better place to promote your blog. You won’t believe but many top influencers and bloggers are using these platforms and driving a massive amount of traffic to their site.
Joining these sites is very easy but it is clearly not just a place for dropping link. You have to be useful there.
Few things to consider after joining these sites and promoting your blog:
- Be useful
- Provide valuable and long answers
- Don’t do self-promotion
- Create a relationship having mutual benefits
- Don’t do any kind of promotion for the very first month after joining
- Provide answers only from your expertise
13. Paid Promotion
Paid promotion is one of the easiest ways to promote your blog but it will cost you. LOL.
There are multiple platforms available for doing paid promotion capable of bringing tons of visitors to your website in less time.
Search engines and social media also offer paid promotion facilities. You can also perform blog promotion using few content advertising platforms.
Few platforms for doing paid promotion:
- Google Ads
- Bing Ads
- Facebook Ads
14. Engage more with your Audience
Always look for new ways to engage more with your audience. Be valuable with your blog posts and make effort to respond to their comments and queries. Doing this will help you in building a loyal community of readers.
Offer something useful to your readers and if possible do it for free.
You can provide useful case studies, expert suggestions, eBooks, online tools and other useful stuff to your audience.
15. Join Social Media Campaigning Platforms
There are many platforms which can hold a social media campaign to promote your blog, services or products. Using these platforms can bring millions of visitors or customers to your site overnight.
Some of the sites such as Kickstarter, Indiegogo, Fundly etc also can bring funds for your product or service are also known as crowdfunding websites.
Bloggers invest a lot of time, resources, blood and sweat in creating a high-quality content and if it is not promoted in the right way it may not bring expected results.
The one and only purpose of blog promotion are to drive traffic and you must go with the best strategies. I am sure the top 15 strategies featured here will help you to promote your blog this year.