Search Engine Optimization (SEO) is evolving at a rapid pace. SEO is a game changer. It’s one of the important part of digital marketing ensuring that your website succeeds online. Without SEO your website you can’t be recognized therefore it’s important to optimize your website if you want to stay ahead. As 2016 comes to an end, the New Year comes with new leanings and strategies. While some of the prominent trends of the previous year will continue to work in the future. The change is constantly growing so in order to stay in the competition you need to be aware of the new. Let’s have a look at the new trends 2017
Content is the key element of SEO. The famous saying goes, quality over quantity fits perfectly in term of SEO as posting quality content is a priority. Nowadays people get bored of reading the same content over and over again, therefore the better the quality, the better rank of your site. Relevancy and simplicity should be there. The information shared should be appealing enough to get the public attention.
Millions of mobile users have made the mobile search grow at a fast speed. Traffic distribution is generated from the mobile devices so it becomes important that your site should load faster. Mobile optimization is significant as it can drive huge traffic to your website. Since our world is mobile oriented, it’s important to make your site mobile friendly. If it’s not you can’t achieve the ranking and viewership.
As mentioned above, quality content matters. Keywords are a part of the content and it’s all about using the relevant keywords. Keeping in mind to use the related keywords to spice things rather than making it lengthy and irrelevant. There are tools that give you a wider range of information related to keywords like Google Adwords and Keywords Planner. Be selective while choosing keywords and make sure not to repeat a single phrase.
OPTIMIZE IMAGES AND VIDEOS
To improve the chance of being on the top of SEO, posting on the social media makes a great impact. Images and videos shared globally can easily grab the audience’s attention not only this it can increase the number of viewers if it’s trending. The power of social media helps in the promotion of a brand and higher ranking in SEO.
USER EXPERIENCE FAVORS
Users will have the ultimate experience when they find a site appealing. Google in this sense favors the website that is optimized properly for the mobile-friendly users, one which is simple to understand and runs quickly as speed matters. Based on offering a great experience to the user google to rank the site. Thus, look for strategies that help your website to become as friendly as possible.
Staying on the top is a vital strategy for any SEO. It’s very important for the marketers to look upon the strategies mentioned above in order to stay ahead of the competition.