Having your website or personal blog up and running is always exciting. However, frustrations start setting in when you search for your site and it does not appear among the top or first-page search results.
SEO can come to the rescue. This is precisely what you need to do for your blog post to start appearing at the top of search results. If by any chance you find it challenging to optimize your website, you can seek out an SEO agency to complete this for you.
Types of Optimization
There are two types of optimization: on-page SEO and off-site SEO.
On-page SEO, which is also called on-site SEO, focuses on optimizing content on a particular site like in a blog post on the website.
You can implement this by using keywords while still maintaining the authenticity of your article alongside using the correct titles or headings.
On the other hand, off-site SEO promotes and advertises your website elsewhere to boost its ranking in search results. This can be achieved through social media marketing or having links on other trustworthy sites linking back to your site.
With that being said, it is time to share the top tricks to improve your on-page SEO.
Blog Post Heading or Title
Choosing the blog post heading or title is the most critical step when it comes to on-page SEO. More people are likely to click on a properly optimized and attractive article heading. More clicks translate to higher rankings.
SEO experts advise that you should try to have your keyword in the title and if possible, at the beginning of the title. Besides, ensure that your heading is short, 65 characters at most.
Avoid Keyword Repetition
Many people are guilty of overusing the primary word in their articles. However, this does not do any good to your rankings.
In fact, it negatively affects them. When you are told to use your keyword frequently, this means using the keyword just enough times without changing your blog post’s authenticity.
Meta Descriptions and Meta Tags
Meta descriptions always refer to a short description of roughly 30 characters about your blog post. Still, as is the norm, ensure you use the keyword but do not overuse it when writing your meta description. In addition to this, ensure that your meta description is relevant to the blog’s content. Finally, make it attractive.
Images always make your blog post or web page more attractive. Nonetheless, do not forget to optimize the images too because they can capture traffic from image searches. When uploading images to your web page, ensure you use keywords in the image title and the alt text.
However, be careful when adding images to your site because pictures with large file sizes will most definitely slow down your site, hurting your rankings.
When writing articles for your blog, use at least 500 words. Blog posts with fewer words are judged to be less informative, and search engines do not pay much attention to them. Also, make sure you carry out in-depth research on the topic to provide quality information.