As a small business owner, you likely won’t be able to afford the hefty fees charged by the more popular search engine optimization (SEO) firms out there. Nonetheless, SEO is still highly important for you since a business’s internet presence is a crucial factor in its success these days.
So, there seems to be a conundrum here. You have a small purse because you’re a small business, and you’re still trying to bootstrap your way to success on the one hand. You desperately need good SEO if you’re going to have any chance at that success.
OKC SEO, an Oklahoma City SEO firm recognized this issue and gave a few tools that every small business owner can use to their advantage when dealing with SEO. We compiled the three best of them and are going to present them to you today. Most of the functionality is free. Even when it isn’t, it is pretty affordable for a small business. These are powerful tools. Don’t tell anyone about them.
Moz is one of the most powerful search engine crawling tools on the market. Fortunately, it also happens to be one of the most affordable. It is based on another crawler called Screaming Frog. However, Moz took Screaming Frog and improved the format so it could be prioritized. It doesn’t end there, however. Moz is capable of doing many other things as well, such as link analysis, rank tracking and keyword research. The beauty of Moz is that it is a versatile tool that you can use for pretty much everything SEO-related.
Moz is like your guide through the desert of SEO. It will point you in the right direction, and do it at a fee that you can likely afford. If you take the pro option, you even get a free 30-day trial where you can play around with the toys as much as you want without having to pay the price. Use that time to make all the improvements you need to make to your site before you decide if you’re going to keep this tool or not.
2. Screaming Frog
Screaming Frog is considered the Swiss Army knife of SEO. It is the basis of many other SEO tools, including Moz. It will give you plenty of useful information on URLs, meta descriptions, page titles, broken links and much more.
Screaming Frog has the great quality of being free for the first 500 pages, which is just about right for a very small business with a very small website. You get to enjoy all the numerous benefits it offers without having to pay the costs. However, even if you have a larger website, the costs are still minimal as it will cost you an affordable $160 a year.
3. Ahrefs & Majestic
These are terrific tools if you’re looking to do some link building. They will both show you who is linking to your competitors. That will help give you a sense of direction in your authority and link building efforts. They are also both pretty affordable.
Google itself is still your best bet when looking for information. You can do a search on the search engine, finding out who your competitors are, where they rank in the results pages, who mentions them and so on. That way you get to know what Google thinks is important, and you have a better starting point. The best part is that it’s free.