Are your search engine optimization (SEO) results not meeting your expectations? You’re not alone. Although the process can seem a little unclear, there are a few key elements to look out for if you aren’t seeing any positive changes to your SEO results. No matter what or where you are in regard to optimizing your website for SERPs, the guidelines listed below are beneficial to keep in mind when you’re dissatisfied with your SEO performance.
It’s Not Keyword Targeted
Targeted keywords are 100% necessary for effective SEO results. Google can’t see your website like its users do, so that’s why it’s important to accurately describe, through writing, what your web pages are about. To avoid confusing your readers and Google, choose keywords that present a clear picture of what your content is about.
Consistency is a key component when implementing SEO basics. Whatever keywords you decide to target, make sure that your meta data and content consistently reflect your keyword focus and on-page copy. There should be a trail of relevant keywords to indicate to your readers that they’ll find what they’re looking for once they visit your website. From the title of the web page to its content, there should be a consistent trail of keywords that relate to a specific web page.
Think about yourself as a website visitor and Internet user more generally. If you were searching for something specific and were led to a website that was filled with grammatical errors, unsightly images, and useless information, you wouldn’t waste your time on that website for very long. To establish your website as authoritative (and trustworthy), make sure that your website is optimized for a good user experience. When it comes to search engine optimization, conveying to your audience that you’re a credible source of information is critical.
The Internet is filled with websites just like yours. What sets you apart? While you could present the same information as some of your competitors, doing so is ultimately only sufficient for the purposes of search engine optimization—and it’s likely to back fire if Google considers it duplicate content. To increase the odds of your website ranking higher on SERPs, your content must be informative and engaging. Learn more about your target audience and appeal to them through natural, conversational tone. Google actually, albeit indirectly, takes these factors into account when your web pages are being indexed. If you’ve captured your users’ attention, you’re headed in the right direction.
To sum up, understanding SEO basics is fundamental to performing better in SERPs. If you think you’re doing everything right but you’re still puzzled, it’s best to take a step back take and look at what you aren’t doing. Before you throw up your hands in frustration over SEO, remember to make sure your efforts reflect SEO best practices. Ignoring them, accidental or otherwise, could be what’s standing between you and great SEO results.