You’ve joined the blogging game because you heard there’s a lot of money involved. You started your own blog, in a niche you’re passionate about, probably integrated it with Google ads, and waited for the money to start rolling in. It didn’t, and now you’re wondering if you did anything wrong. Is there any way to make more money from blogging?
Ads aren’t the only way to make money from blogging. They’re also pretty dependent on the number of visitors you have per month. Some ad networks won’t even give you a chance unless you have at least 100,000 unique visitors per month. Also, some of your readers will find ads annoying and are even likely to leave your site, so it’s a risky game.
Is there a way out? Are there other ways you could earn more money as a blogger without losing your readers? Luckily, the answer to that question is a resounding yes. In fact, they’re not just two or three ways but nine different ways you could make more money as a blogger. Buckle up — here they come!
1. Affiliate Marketing
Affiliate marketing is one of the most popular ways to monetize your blog and has brought a lot of bloggers a sizeable passive income. It works in a fairly simple way. You promote a product and give a link to the page where it can be bought. This is called an affiliate link. Any purchases made using that link then entitle you to a commission.
With affiliate links, the most important thing is to only promote products that you truly endorse and that are relevant to your audience. It certainly helps if you’ve tried those products yourself. Don’t expect a windfall straightaway. Focus on building your audience first and gaining credibility. Then, the money will roll in on its own.
2. Sponsored Content
One form of sponsored content, sponsored ads, consists of you posting ads on your site, which I know I said is bad but this form isn’t necessarily so. A brand basically reaches out to you and asks you to place their custom ad somewhere on the sidebar of your page for a set period of time. You get to choose whose ads your audience sees, and you get paid a better rate.
You can also post sponsored content, such as reviews for brands that are relevant to your audience. The product owner will then pay you for that. It’s much more lucrative than joining an ad network. It will require you to have a large following before brands start reaching out to you, however.
3. Earn Money as a Freelancer
This isn’t you earning money from your blog directly but it involves you earning money doing what you love best: writing! There are plenty of sites out there where you can find freelance jobs and write on the side for some cash. Your blog can even come in handy as potential clients can visit it to see the quality of your work. It’s basically your portfolio.
4. Sell Physical Products
One way people make money from their blog is by selling physical products. This can work very well if you already have an e-commerce site on a platform like Shopify. You can write informative articles on your blog to attract visitors and then post links to your shop on the blog. Alternatively, you can embed code in your blog pages so the products show directly on your site and users don’t have to leave at all.
5. Sell Digital Products
You can sell digital products on your blog as well. These include e-books, videos, courses, workshops, and so on. Anything you can think of that can be sold digitally counts. For this, you’ll need to first build a following on your blog and gain some credibility with your audience so they actually want what you have to offer. Then, when you think they’re ready, you can begin selling to them. This works pretty well for niche blogs where you need a lot of expertise in a particular subject to run a blog.
6. Offer Consultation Services
If you don’t want to sell digital products, why not sell your services instead? If you’re very good at your niche, then your audience would probably pay to get advice and tips from you. Start by writing authoritative and informational content on different topics within your niche. Then, you can offer services in the same niche.
7. Make It a Membership Blog
This one requires you to have built enough credibility with your audience and is hands-on as you’ll probably need to upload new original content more frequently. However, if done right, a membership blog can be very lucrative and can even offer you a steady monthly income. Basically, you give members access to exclusive content, including videos, courses, workbooks, consultation services, and so on.
8. Organize Events
You can also organize events through your blog. If you have a very large following, you can leverage it by organizing niche-specific events and selling the tickets on your site. It’s very hands-on and requires a lot of planning and hard work up front, but it can be very lucrative when pulled off successfully.
9. Use Your Blog to Promote Your Offline Business
This is a little like using your blog to promote an e-commerce business, only this time it’s an offline business instead. You can post about some of the products you sell and include posts about your offline business in general. Be sure to include your offline business’s contacts and address so your audience can find you easily.
Making more money as a blogger is all about creativity. There are probably a dozen more ways I didn’t include in this post that you can think of. The idea is to try and think a little out of the box. Remember, though, that in the world of blogging, you must first give value to your readers before you can ever hope to obtain any value from them. Give, and you shall receive in plenty. Happy blogging!