Today’s digital marketing space cannot exist without infographics. It has become a staple in creating content marketing and SEO strategies because it’s informative but not boring.
Infographics are creative, visual aids that engage audiences while sharing vital information.
Infographics are also excellent ways to reach out to visual learners which make up 65% of our population.
This means more than 50% of the people you want to market to prefer visual images over long texts.
Truth be told, in this day and age, people no longer have the patience to scroll through lengthy, wordy articles.
Infographics seal the deal.
With the growing popularity of infographics, businesses dump images that seem worthless for their target audience.
For this reason, it’s becoming more challenging to come up with visuals that are valuable and effective tools in communicating and engaging with their audience.
Infographics have become so ingrained in content marketing that you need to make sure that you are using them with the most efficiency.
Some questions that need to be asked are:
- What sets this infographic apart from other infographics?
- Will the audience find this infographic insightful and relevant?
- Is it help to beat a competitor’s blog/website and come up in searches?
- Is this infographic share-worthy?
The answers to these questions will help you come up with high-quality infographics.
Now, apart from that, you will also need to invest in some tools. They may seem a bit off-putting because they require an investment, but know that these tools are worth every penny. After all, they help you create infographics that are valuable to your target market.
Canva is one of the most sought after design tools because of it of its features and designs.
It’s a tool that non-designers and designers want to work with because it’s easy to navigate through the libraries and features.
A lot of digital marketers also use Canva for creating infographics because they offer tutorials so people will not have a hard time using the program.
Creating retina-ready infographics, banners, posters, ads, business cards, or even that cover photo on Facebook becomes a breeze once the tutorial is done.
Moreover, it is a free tool, so everyone can at least give it a trial and can learn to design.
Graphic designers might soon lose their jobs because of this tool.
Their claim to fame?
It allows non-designers to come up with beautiful and engaging infographics in ten minutes.
A lot of graphic designers are offended by this claim, but those who’ve explored PiktoChart say that the tool stayed true to its promise.
It has more than 400 themes that are fully customizable, images that are retina-ready, and a huge library of colors, graphs, images, and objects.
The best part?
Everything is adjustable to make them perfect for your infographic.
An affordable tool that has everything a digital marketing expert or graphic designer could ever want is what Visme brings to the table.
It makes creating interactive infographics a wonderful experience for experts and beginners alike.
Visme has a wide array of options for objects, icons, shapes, and templates that can be used for customer layouts, animations, ad banners, infographics, and interactive presentations.
Moreover, if you’re iffy about spending money on a tool, Visme offers a free account that you can test drive so you can see if it’s worth the investment or not (but we’re sure you’ll agree that it’s worth your money!).
Those who are looking into creating an infographic resume may want to explore Visualize.me.
This does not mean, however, that its features are only for that purpose. You have to access your email or LinkedIn account before you can use Visualize.me’s features.
It has a plethora of pictograms, treemaps, bubble charts, timelines, language maps, and themes that you can use to create effective and engaging infographics.
Infogram makes it easy for people to create infographics and charts. More than 2 million infographics that exist in the world wide web have been created through this tool.
As a matter of fact, a huge number of these infographics were used by reputable organizations such as the Huffington Post, University of Cambridge, and Euronews.
Brand ambassadors, organizations, educationalists, and bloggers can create infographics or charts in three easy steps with Infogram.
All they have to do is choose themes or templates that work for them, come up with visual translations of their data, then hit the button that says “publish”.
No wonder why marketers prefer Easel.ly to create stunning images as they just need a few clicks and saves time.
Check out templates through its template gallery and once it is done, you can add in more shapes, backgrounds, charts, objects, and text to personalize the template and make a perfect design.
Steps to Take Care while Creating Infographics
Decide a goal and work on that approach:
The goal for creating infographics shouldn’t be just to beat the competitor but it must lead to the success of getting the right traffic and the right results.
If an infographic is a part of a small project then work accordingly but if it a part of larger context then you need to divide the infographic into parts and can release them in series.
You need to know what your exact goal is for a particular project.
Choose a Subject “Interesting and Relevant” to your Industry
Do not make a mistake in selecting your subject as it is the base of your infographic.
Take care about the industry you belong, know which type of audience you’re trying to reach, what are the latest need, and how your infographic will provide your audience with the required value.
Decide the Main Points and Cover them with Bullets
In your infographic execution, you need to make sure your idea serves your audience and your goal.
The “correct angle” and the “correct idea” is very important! It is apt that if you have a unique or different take on something, your audience may like it.
So always keep the focus on the main points and make use of the bullets, stats, and points for the ease.
Also, do something no one’s thought before and make it according to SEO – select the right keywords and titles.
How SEO Experts Use These Tools
People use infographics for different reasons. Some use it as a creative way to convey their message.
Others use it to make their content more interesting. For SEO experts, however, use infographics to stand out in a field that’s become so saturated.
Infographics that are well-crafted are excellent tools for generating traffic. If the visual content is valuable, relevant, and interesting, people will share it.
Do note, that not all infographics reach their audience. It has to be well thought of, visually pleasing, strategic, and engaging to generate traffic.
If it’s boring, people will just scroll past it.
Social Promotion and Content Strategy
One strategic way to use infographics is by using it as a jump-off point for more content.
One infographic can be broken down into several entries that can be used for effective content marketing strategies.
These can also be used in social promotion by creating microcontent or e-books from infographics.
In 2017, link and content building was dubbed as two important factors that affect a site’s ranking.
Interestingly, link building is one of the problems that infographics provide solutions to. People are always on the hunt for content that they can reblog, share, or curate.
Creating infographics that spark people’s interest will make them want to share it to their contacts in social media.
The best part is, you will be credited for it. Audiences will always be directed to your website if they click on the infographic.
If an infographic is interesting, it will stay relevant for a long period of time. In fact, you’ll be surprised to know that most of the infographics that are circulating today were uploaded decades ago.
There’s a wide array of topics that will always be relevant to your field, general public, industry, or target audience.
There’s also a number of ways and angles to approach these topics. All of which can be used to make sure that the infographic remains popular and relevant long after it has been uploaded.
If you are specific and detailed about the way you approach the topic, the more you become credible.
Your target audience will also see you as an authority – they will keep referring to your posts.
It also helps when you create infographics that people can relate to. More often than not, people create infographics that appeal to them, without thinking about what their target audience wants to see.
It’s important to know who your target audience is so you know how to reach out to them.
What language do they speak?
What are their hobbies?
What interests them?
What are they passionate about?
Digging deep, accompanied by a little bit of research will make it easier for you to craft infographics that are relatable and share-worthy.
It takes a lot of exploration before finally settling for a design tool.
Each comes with a wide array of features and the experience of using each tool varies. Remember: take these tools for a test drive before making any investment!