digital marketing strategies

The Importance of SEO in Digital Marketing Strategy

As an online business owner, you must be aware of the concept of SEO (Search Engine Optimisation). It is a pillar on which marketing strategies for your business are crafted.

SEO is the one that fast-tracks your business and helps compete with well-established giants.

But is SEO enough to generate running business for your company?

Well no, apart from being a digital marketing strategy, SEO also forms the foundation for the proper working of all other digital marketing channels.

According to a popular SEO agency in Sydney, it is important to understand the importance of SEO in Digital Marketing strategy to help increase your sales and maintain your reputation.

Here are some of the importance of SEO in Digital Marketing Strategy:

SEO in Social Media Marketing

social media marketing

Social media channels such as Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and other such channels have a deep impact on where your company name shows up on search engine result pages.

Users often turn to social networking sites to look up for more information about the company.

Subsequently, Google and other search engines utilize these social media searches to rank your company. Search engine optimization also impacts the company’s profile pages on social networking sites.

For example, plagiarized content on social media profiles does not allow search engines to rank them in their search results.

Also Read: Actionable Social Media Trends this year

SEO in AdWords and PPC Management

pay per click

AdWords is an advertising platform provided by Google which works on the system of pay-per-click (PPC).

AdWords are used to promote the product or services offered by your company and pay only when a user clicks the ad.

These promotions appear on Google’s search engine result pages (SERPs) when the users enter specific search terms into the Google search field.

This implies that the content in the promotion must incorporate mainstream keywords.

As such, the advertisement must be SEO friendly. The more keywords an advertisement contains, the higher are its chances of showing up for a specific search string.

You can hire a Google AdWords agency to help you out in building your Google AdWords campaign and get more clicks from Google for less money, convert more visitors to buyers and make your online business more efficiently than ever.

Also Read: 5 Ways Ads are Affecting your SEO Rankings Badly

SEO in Online Reputation Management (ORM)


Online reputation is the online feedback provided by individuals for a specific website or a company’s products or services.

This feedback can be positive or negative and is normally given on company profile pages maintained on social networking sites.

Online reputation must be overseen proactively to keep the brand name positive. Online reputation management comprises of SEO strategies to convert negative feedback, if any, into a positive one.

Utilizing SEO, digital marketers can recognize negative reputation that has been given to a specific company or site and work towards making it positive.

Also Read: How to Deal with Negative Comments on Social Media?

SEO in Content Marketing

Content plays a crucial role in website SEO. The content on your business website should be SEO friendly that is, should contain relevant keywords and also these keywords should be updated periodically to ensure high page ranks on search engines.

Keywords need to be updated because they continue changing every once in a while according to client preferences both locally and around the world.

So a website must be prepared to incorporate these keywords into its content.

Other than refreshing keywords, sites should likewise showcase fresh content for search engines to continue crawling through them and maintain them in their search results.

That is why most business websites cater to this SEO requirement by routinely posting new content and releasing new posts on their social media pages.

So, in the end,

SEO is the foundation of all digital marketing strategies that can be employed to drive traffic to your website, raise the profile of your business and provide you with insights into your site visitor’s surfing habits.

Let us know your opinion on the importance of SEO in the Digital Marketing strategy in the comment box below.

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Write for Us

Akash Singh
Akash is the fountainhead of Google SEO Trends and founder of SEO Heros. An SEO Expert, a Wordpress Developer and a blogger by choice. His zeal to learn is remarkable (makes him sound like a walking SEO Encyclopedia).

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