Email marketing is one of those marketing concepts where email medium is used to send a commercial message to individuals and groups. Typically, it involves emails to send advertisements, requests for business or any sales quotient to bring upon the loyalty, trust and ultimately brand awareness. This concept of marketing encourages customer relationship for the purpose of increased business and increase in profit. Candidates are nowadays looking for developing their skill, getting much opportunity and growth and thereby making an expertise in a concerned field to get excel and have a bright career option.
While new marketing trends tilt toward social media platforms, the tried-and-true email marketing campaign is still the most effective tool for wooing customers and growing your business. And the data backs it up: “Email has ranked highest in terms of ROI compared to other marketing strategies, and 78 percent of consumers rank email as the most preferred communication platform.”
Further divided into three categories of:
- Transactional Emails
- Direct Emails
- Mobile email marketing
These types of email marketing are focused on increasing reach to customers and get conversion in return. Many of the organizations are mainly indulged in email marketing where they email customers to make aware about the company and its products and also which can help them to have increased sales. Open rates vary by industry, but in general, the highest opening rate for email broadcasts (21.7 percent) occurs in the evening after people have left work and had dinner, such as between 8 p.m. and midnight. Such times also had better conversion rates.
Let’s now focus on Top 5 effective use of Email marketing to grow business:
Make sure your emails are mobile friendly:
A research has been found which says customers delete the emails if they find incorrect image displays. In order to minimize this and grow a business, it is expected and suggested that one should make sure that emails are mobile responsive. Emails should be eye-catching and should engage customers on the smartphones to view and react on the email displayed. When it caters large group of people then there is maximum chance of getting high results.
Provide value not just sale pitches:
It should be a detailed and worth watching email. Do not try to focus on your sale pitch only. Make your theme count your USP. Use relevant content and pitch to attract customers and make benefits from it.
In order to grow the business, marketers should also focus on maintaining relationships with the clients and customers. Retaining, encouraging and inviting customers for the best use of products and making them aware of generalized things is very necessary and will land you in a safe position to be worth watching for the emails on the desktops as well as smartphones.
Make your subject line engaging and to the point:
It is advised that marketers should make their subject line attractive and must be focused on the summary posted on the body of the email. Use interactive images and that too high-quality images in order to get branding positively. Use your exponential communication skill to attract customers and give them space to have a look on the subject.
This is the most important and foremost ways to grow the business through email marketing. Try to take your job seriously and maintain them accordingly. Use email template professionally according to the standard of the end customers. This will ultimately convert your call to action plan and will land you in a very safe position of the business.
You’re probably already investing time and resources into marketing to potential customers. But are you also thinking carefully about how you build relationships with vendors and partnering businesses? Email gives you the ability to maintain communication with all of your different audiences so that you can build the relationships you need to be successful.
The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. It takes little knowledge or relationship to place someone’s name in your greeting. It shows far greater care to send a personalized email that is specific to a recipient’s needs and history.
Following the above-mentioned ways, marketers can keep an eye over the email marketing and get trendy over a period of time. It is indeed a nice task to perform and to calculate audience to grow the business. Also, email marketing has provided various job opportunities for the candidates who are searching for Email marketing jobs. Candidates can visit any job portals and can apply for jobs. Registering with the job portal gives you an ample of opportunities to get into the job and search and apply facility. Candidate can also upload their resume and make their application getting shortlisted by the HR. This job portal also provides the facility of getting job alerts in form of emails, text messages or phone calls.