In the past few years, there has been a significant shift in the importance of digital marketing for every business, including healthcare professionals.
No longer are businesses able to get away with a simple, one-page website that just lists their address and phone number.
Today with the massive amount of daily internet users, every business should have a fully developed, high-quality website and be implementing ways to be found more easily online.
Physical advertising like print ads and flyers just won’t but it anymore.
Follow these tips to learn how to better design your medical website, how to best implement SEO strategies, and even learn how to have a better online reputation to draw in new patients using the internet.
Medical Website Design
First impressions of a business can either make or break a sale. This is also true for your medical website’s design. Every medical design website should be high quality, cleanly designed, and most importantly, informative.
People who may have never heard about your practice before will be visiting your website and making judgments about whether they feel your practice is a good fit for them or not.
Even if you already have patients, directing them to a sloppy website can turn someone away.
After all, if you can’t even put time into your own website, how much time can you really give them?
Devote time to make your online medical website not only aesthetically pleasing but also very user-friendly and practical for your current and potential patients.
Lucky for you, there are a number of different ways you can ensure you have a strong medical website design. Implementing content is a good first step.
Add pictures, videos, and even audio content to grab the attention of viewers and provide them with invaluable information. Provide links to your social media platforms to keep them engaged, and start a blog page to add a diverse range of information for people who come to your site.
Additionally, you want to make sure you have a responsive website design. You want your website to be user-friendly, easy to navigate, and usable on any technology platform (computer, phone, iPad, etc.).
If you are unsure of how to create a responsive site, there are a number of design services online that are specifically designed to help medical websites.
The design of your website won’t matter unless you can actually get people to your site, which is exactly why you need to start implementing SEO right away.
SEO (otherwise known as “search engine optimization”) helps you rank more highly on Google when someone is searching for a relevant term, such as “doctors near me.”
Having your business listed higher on Google, or even on Google maps, is a sure way of getting new patients, especially within the medical profession.
There are always people searching for healthcare professionals, so why not have them come to you?
In this digital age, with SEO there are always new opportunities for new patients.
While implementing SEO for your medical website may be a bit more challenging than incorporating good design, there are businesses that specialize in medical website findability.
These outside services will likely actively engage in your website’s SEO analytics and implement new strategies to get you to rank higher so that you can focus more on running your business.
Medical Reputation Management
With the digital age comes the importance of a good reputation both in-person and online. It’s no longer enough to only have a good representation of your business in-person, which is exactly why it is important to spend a good amount of time on your online presence.
Create user-friendly features on your site that not only keep clients engaged, but also happy. You want to make sure that they are satisfied with your business so go above and beyond in-person and on your website with informative content that can help them.
Provide them with links to informative sites, give them easily accessible information about your practice, and make sure your site is easy to navigate and understand.
Even if you feel like your business is outstanding, the best way you can know for sure is through feedback. Getting people to review your business may seem like a difficult task but managing your online medical reputation is very important.
After all, the more credible you seem online, the more potential patients will trust you.
Lucky for you, there are a few online services that help medical websites develop an online reputation. Services like Review Builder are designed to get online reviews to build and maintain your business’s reputation.
With Review Builder, after visits, there is an immediate text asking for feedback about the service. If you get a ranking of 4 or 5, it is directly updated to your Google reviews to help boost your reputation online.
If you get a 3 or below, users are directed to a survey to fill out why. Not only will services like this give you invaluable feedback so you can improve your business, but it will also help you get more business online.
Digital Marketing for Medical Professionals
The internet is not going anywhere any time soon, so it is important that you dedicate time to your online presence. By spending time updating your medical website, you will have a higher chance of getting in front of more potential patients.
To have the best medical website, make sure you have a clean, quality site that is easy for users to navigate, implement SEO to rank higher on Google, and make sure you manage your medical reputation (applicable in-person and online).
If you are confused with how to do anything listed above, it may be wise to look to the internet for more help. There are a number of online businesses that are designed to help medical websites with things just like this.
Step up your medical digital marketing game today to get more clients and better your business.
Author: Danielle Duran, Morrison, Colorado