Two Experts Explain How to Build Backlinks for Your Business

In 2019, having a strong online presence is essential if you want to stay ahead of your competition.

However, creating a website and adding content to it isn’t always enough if you want to succeed.

It’s crucial to create high-quality content and collaborate with other businesses so you can rank higher on search engines.

Learn how to start building links to improve your business’s SEO and gain exposure. 

How to Build Links Through Blogging

Blogging is one of the best things you can do for your business because it’s a great way to deliver high-quality content while gaining exposure to different search engines.

Blogs show Google and other browsers that your site is relevant and encourage visitors to stay on your site longer due to their length. Content that includes links to other websites is typically stronger and reaches a wider audience.

Building Links Organically

A backlink is something that connects one site to another in hopes of drawing the audience from one site to the next. Link building takes time, but it’s important to earn the links naturally so that you can gain an authentic audience.

After you’ve written high-quality blogs, the next step is promoting them. You can do this by sharing it on social media platforms or contacting other businesses directly.

By sharing your content on a variety of platforms and including key terms throughout the text, a larger amount of people are likely to see it and hopefully, share it on their personal pages as well.

Pitching Your Blogs to Other Businesses

Reaching out to businesses that are relevant to you is a good way to put yourself out there and start building links. Make sure to explain how your content will benefit them and their customers.

You can also offer to link to their site in one of your upcoming blogs to show them that the opportunity will be mutually beneficial.

Link Building Through Guest Blogs

Another way to build links to your website is by writing a guest blog for another business. You’ll write this blog so it can be posted on their website, but it’ll include a backlink to your website or blog page.

This is beneficial to them because you’re essentially doing them a free service in exchange for exposure to your site.

While you can let the business choose their own topic at random, it’s often a good idea to suggest a list of topics for the blog and let them choose one for you to write about.

This will ensure that it’s relevant to your site and that the link doesn’t seem out of place. 

For example, in this guest blog for Beauty Smoothie, the backlink was created for Dr. Klym, a dentist in Michigan. 

Link Building Through Guest Blogs

Since this, a cosmetic beauty site, people looking to receive cosmetic dentistry are likely to click on the link to Dr. Klym’s site to see what services he offers.

Plus, the backlink itself will benefit Dr. Klym’s SEO, while the content benefits the site who’s hosting the blog. 

Building Relationships Through Guest Blogging

While it’s important to grow your audience and build links by working with multiple businesses, it’s also important to build relationships with the ones who are most interested in your work.

They’re more likely to allow you to write additional guest blogs for them, enabling you to backlink to a larger variety of your own blogs.

Tips for Writing an Engaging Blog

Now that you know how beneficial blogs can be for your business, it’s crucial to know how to write one that will engage other businesses and readers and encourage them to backlink to it.

Knowing how to write a high-quality blog is also likely to result in it being ranked higher on google.

Keep the following tips in mind before you start writing your next blog:

  1. Choose a strong topic — You want your blog to be about something a large number of people will care about. An example of a strong topic would be, “Top 10 Workouts for Beginners”
  2. Utilize key search terms — For example if you’re writing a blog about working out, using multiple fitness terms will increase your chances of it being seen. 
  3. Use captivating headlines — This help organize the blog so readers can quickly read and understand the content.
  4. Link to credible sources — Having links to back up your information will make your blog appear trustworthy.
  5. Include high-quality photos — Using relevant photos to break up the text will allow readers to visualize what you’re talking about.

After you’ve finished writing your blog, it’s important to have other people proofread it. Humans aren’t perfect and make mistakes, so it’s possible for you to make a typo at some point.

Having another writer or someone you trust to edit your work will ensure everything flows and is grammatically correct.

Five Ways to Improve Your Links Without a Blog

While blogging and guest blogging are excellent ways to build effective links, there are other SEO strategies that are useful as well.

Not everyone loves writing, so for entrepreneurs that want to ensure that they build links for their business without blogging, these tips will be extremely valuable. 

The Rule of Thumb For Backlinks

Before looking at some of the various methods of building backlinks without much writing, it’s important to know that not all backlinks are equal.

The more reputable a site is and the higher its domain rating, the more SEO potential your link will have. 

The rule of thumb for link building is as follows:

The harder it is to get, the more valuable it is.

If you’re able to get a guest blog on an education site or a high authority site like, it’ll yield much more powerful results than a guest blog for a local Yoga studio or attaining a link from a directory.

That said, the following methods are much easier for link building since they don’t involve blogs and guest blogs. 

1. Directories, Forums, and Mentions

There are a wide range of websites, directories, and forums that might mention your name, but if they’re not linking to your site, then it provides no SEO value.

One of the simplest ways to gain valuable links is to find these mentions of your business, get in contact with the right people, and request that they add your link. 

Since the link will make their content more valuable as well, most people won’t have a problem linking to places where your name is mentioned.

These types of links are considered the “low-hanging fruit” of link building and will be some of the easiest to obtain.

To find places where your business is mentioned online, try using Buzz Sumo, SEM Rush, or other tools that highlight those mentions.  

2. Create Links On Social Media Sites

The more places your business is linked, the better, and there are some clever ways to include links on popular social media sites including Facebook and YouTube.

Note that every social media site has SEO potential and provides various tools that can help your link building strategy, especially if you’re creative. 

Smart Ways to Build Links on Facebook

The easiest and most obvious place you want to make sure you have links is in the About section of your business Facebook account.

This provides an easy opportunity to backlink to your business, and it’s smart to make sure there’s a link from each of your social media accounts to your website.

Aside from the obvious place where it asks for your URL in the About section, you can also include a link to your site in the business description

Another clever option for building backlinks using Facebook is to embed a link in your Cover Photo. This makes it easy for readers to simply click the photo to go straight to your website. 

Remember when you’re making Facebook posts, you can include a link back to your website within the content. That way, if the posts gain traction and gets a lot of shares, your link will be widespread, which can drive a lot more people to your website. 

To amplify the SEO potential of these backlinks, remember to set your Facebook privacy settings to “Public” so more than just your followers can peruse your site, see your content, and click on your backlinks.

These tips pertain to Facebook, but sites like LinkedIn, YouTube, and even Pinterest also have the potential for building numerous backlinks that can drive potential customers back to your website. 

3. Disavow Toxic Links

Quality is huge when it comes to links, and bad links can actually hurt your rankings. These bad links may come from spammy sites, low-quality sites, or sites that are no longer maintained.

Ultimately, it’s worth the effort to disavow these toxic links so they don’t drag down your ranking potential. 

One tool that’s excellent for finding toxic links and helping you disavow them is SEM Rush. In-depth and easy to use, SEM Rush even tells you the score of how toxic each link is.

This toxic score is based on factors like: 

  • Toxic markers found for each backlink
  • Importance of these toxic markers
  • Frequency of the toxic signs of each backlink

Example: Disavowing a Toxic Link for SoundBridge Dental Arts

Using SEM Rush, we’ve ran a Backlink Audit for a dentist, SoundBridge Dental Arts and Sleep Therapy. As you can see in the image below, the audit provides a lot of useful information, including the total number of links in addition to the percentage of toxic, potentially toxic, and non-toxic links.  

In this case, they have 437 total links and one toxic backlink. It’s best to get rid of this toxic link by disavowing it, thereby severing its connection to the business. 

backlink audit

Taking a closer look at the toxic link reveals that it is indeed toxic. You can see below that the toxic link that mentions this business features a questionable video on a spammy website, and you can’t even tell what the site is about.

It’s definitely not a site that a dentist would want to associate with, and it’s not doing any favors for their SEO either. 

Toxic Links

Identifying and disavowing your toxic links will tie up loose ends and put your site in a position to rank well. 

4. Put Yourself Out There with Podcasts and Interviews

If you’re a passionate business owner, then it pays to get your name out there by getting involved in interviews, podcasts, and TV or radio appearances. Plus, it can result in powerful backlinks that will boost your SEO. 

Note that this doesn’t mean you have to appear on Shark Tank or be interviewed on CNBC. Tons of local radio stations, TV networks, and podcasts would love to learn more about your business, and many of them get more exposure than you may realize. 

Whichever media you do an interview for, it’s easy to request a link afterward in the description of their episode.

This means you’ll earn a backlink from their podcast page, radio show website, or TV show site that is probably high authority and definitely worth having. 

If you have the passion of an entrepreneur, but aren’t a fan of writing and sharing blogs, then getting involved with podcasts and other media opportunities might be the key to receiving high-quality backlinks and enhancing your brand awareness. 

5. Sign Up for an SEO Program like Bright Local

When it comes to SEO, the term citation, or listing, refers to anywhere your name, address, and phone number– your NAP data— is visible online. 

Citations are extremely valuable for local SEO, and they can be useful for backlinking as well. Ideally, your business will have hundreds of citations, as they enhance SEO and provide more avenues for potential clients to find you. 

To create new citations manually, simply visit websites like City-Data, HotFrog, and YellowPages, and enter your business information.

There are hundreds of these websites and each of them has people who will use them to perform their searches, so you want your information to be on there so your business is found before your competitors’. 

Certain programs can help you purchase citations in bulk as well. As you might imagine, this is a quick and easy way to vastly improve your online presence.

Plus, once those listings are out there, it takes a lot to change them, so it’s truly an investment in enhancing your SEO. 

Three primary sites that are used for controlling and purchasing citations for your business are Moz, Bright Local, and Yext.

All of these sites offer different packages depending on the scale of your business and the extra features you’ll need. 

Get Your Business Ranking on Page One With Successful Links

The majority of consumers search the internet when they need a product or service, but they rarely look past the first page.

To ensure that your business isn’t giving up valuable leads to competitors, you’re going to want it to at least rank on the first page for the keywords that matter.

By optimizing your links, you’ll position your website to be seen and acknowledged by Google, and the reward is a greater likelihood of landing that top spot so customers can find you. 


Victoria Cortez

Victoria Cortez earned her bachelor’s degree from Northern Arizona University. Shortly after graduating, she moved back to her hometown of San Diego where she currently resides and works as a copywriter. She enjoys spending time at the beach, keeping up to date on fashion trends, and taking her dog on new trails.

Nick Napier

Nick Napier is a Navy Vet, MBA, and SEO specialist working in San Diego. He regularly writes guest blogs, websites, and hosts a podcast while optimizing SEO for his clients.




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    1 Comment

    1. I get so much information form this blog about backlinks a think they give a ranking boost of my websites thankyou.

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