If you are in the online trading business, you need to use several marketing tools to attract prospective customers. These tools help to improve the website traffic and also increase the page ranking.

You should experiment with various tools and find out the right ones to optimize your site.

SEO analyzer is an essential tool for conducting an online business. It tells you about the quality of contents, internal links, and other features of the site.

So, you can know what improvements must be done on the site to increase the page ranking.

Content is a vital element of a website. You can make the site more interesting by including blogs and guest posts. If the content is good, the readers will respond and take initiative to buy your product or service.

Learning about bloggers outreach is necessary. You should know whether the blogs you are writing are getting any fruitful result or not.

You should add call-to-action buttons and highlight the title of your blog to motivate the readers to respond.

Inviting guest posts is also another way to make the site look very attractive and informative as well.

For example, if you have a health site, then having a guest post from a doctor will be able to attract lots of visitors to the site. You should monitor your guest post outreach also to find out if you have taken the right step or not.

Another important thing for optimizing your website is knowing your bounce rate and being aware of the various ways to lower the rate.

In this article, we will explain what bounce rate is and why it is important to improve when necessary.

What Is Bounce Rate and Why Does It Matter?

 Bounce rate indicates the percentage of users that land on your website and then leave without opening a second page.

For example, if a given page has a 65% bounce rate, it means 65 percent of its visitors left the website without going to a second page. This can be very disappointing as you are missing your leads.

You can learn about the bounce rate of all your website’s pages on Google Analytics. Click on Behavior, then Site Content, and then Landing Pages.

So, a customer lands on your site, fails to find what they were looking for, and then leave.

What is the big deal?

 

In short, a high bounce rate indicates you were not able to convince a given user to stay and become a customer or subscriber.

Decreasing your bounce rate will ultimately result in more customers and/or subscribers, and therefore it will increase your profit.

Moreover, lowering your bounce rate will also improve your rankings.

What is bounce rate

Average Bounce Rates and their Symptoms

Average bounce rates vary by industry. However, there are some general patterns:

30-50% – excellent

50-70% – average

70-80% – poor

80% and above – very bad

If a given page shows a bounce rate of 20% or below, it likely suggests a tracking error.

average bounce rate

Briefly speaking, a high bounce rate may be due to one or several reasons:

  • Slow loading speed
  • Faulty design
  • Unengaging content
  • Poor readability
  • Bad SEO optimization
  • Bad internal linking

Why Bounce Rate Negatively Impacts Your Rankings

While a high bounce rate does not directly affect your SEO score, it does have a direct impact on your website rankings. Let’s illustrate how a high bounce rate can negatively affect your rankings:

A user visits a page on your website and, without going to a second page, clicks the back button. Then, he or she checks out the competitor’s website. This is known as pogo sticking.

pogo sticking

It basically means the visitor didn’t find your website as good as your competitor’s. Google will realize this, and it will negatively affect your rankings.

Here are seven ways to lower your bounce rate and increase your rankings.

  1. Identify Pages with Highest Bounce Rates

Go to Google Analytics and identify which pages have the highest bounce rates. Be sure to consider the bounce rates of those pages with a regular amount of traffic.

Then, you will be able to know which kinds of content are not working well enough vs the ones that are. Thus, you’ll gain insights as to how to improve them.

  1. Optimize Site for All Devices

Make sure your website is readable and easy to use on all devices. This is key to boost your website’s user experience. All content should come in font sizes large enough for even the smallest screens.

Also, if your website functionalities don’t quite work when using a mobile phone or tablet, it will affect your conversion rate.

  1. Improve Readability

Improve Readability

Readability goes beyond choosing appropriate font sizes and typography. Your site should be both readable, attractive and easy to use.

This way, you will have a direct impact on the overall user experience.

  1. Use Videos and High-Resolution Images

Videos and high-resolution images have proven highly effective to grab the visitor’s attention. A good idea is to place images or videos next to your calls for action. That way, you will be able to persuade prospective customers to buy.

Besides, you can find royalty free images available on several websites, so you will be able to use these images without incurring extra cost for the company.

  1. Make Your Site Faster

make your website faster

Good loading speed is a priority if you want to lower bounce rates and increase rankings. Most visitors will evaluate your website in only a few seconds. Studies have found even a one-second delay can result in significant losses for your business.

There are several tools such as Google Page Speed and Pingdom you can use to optimize your site’s speed.

You should also consider optimizing your images or opting for a faster hosting provider if necessary.

  1. Target Abandoning Users

Because the bounce rate relates to users leaving your website without going to a second page, a good idea is to target abandoning users specifically.

For instance, OptinMonster’s Exit-Intent technology allows you to track users who are about to leave your website and then show them a message featuring a subscription form, or a last-minute discount.

  1. Improve Calls to Action

Clearly describe what you are selling and add a highly visible call to actions strategically located next to images and other engaging content. This will allow your site to be more persuasive and will also make it easier to use.

All these options will help you to lower the bounce rate of your site. You will get more visitors who will be willing to buy your product or service.

So, you should implement these options immediately on your site.

Harold Camaya

She is a blogger who loves to write in different verticals. She co-authored Supercharge Organic Traffic: A popular course focusing on Organic Traffic for E-commerce. Her hobbies are traveling and reading.


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