6 Quickfire UI Optimization for an eCommerce Mobile App


The adoption of the mobile platform for the eCommerce businesses is something that cannot be ignored. With the rapid rise in the use of the SmartPhones and iPhones, having a mobile application for your business is inevitable. Not just this, even the customer behavior is changing with the technological advancement. As per a consumer insight shared by Google, the smartphone users are 50% more likely to expect to purchase something immediately. This change in customer behavior have been observed in the past couple of years.

With the boost in the number of the mobile users, the availability of applications is increasing at an equally rapid pace. Taking the stats of this year into consideration, around 2.2 million apps and over 3 million applications have been uploaded on Apple app store and Google play store respectively. These figures provides an insight of the competition that prevails in this regard. Hence, the key to have an edge over your competitors is to offer seamless user experience. Optimizing the user interface of the mobile app can help you bridge the gap between customer expectation and experience. While there are many other factors that ensure customer retention, keeping the interface user-friendly is the key.

Are you looking to optimize the user interface of your eCommerce mobile app? Here are some of the aspects that shouldn’t skip your consideration.

Simple and uncluttered interface

The more simple the home and category pages of the application is, the better it will be. It is said that taking the note of the human psychology, the look and feel of the any online store should be attractive. It applies to the desktop website where you have the liberty to stuff as many things as you want, but not to a mobile store. You cannot expect to add all the awesomeness in the home page. The best way to keep the customers hooked is to keep the pages uncluttered and simple. The home must reveal the core purpose of the application. At the same time, it must not confusion the visitors with a lot of things stuffed in.

Offer ease of use

It is said that 80% of the mobile time of an user is spend is just on 5 application. This makes clear that you may not get a lot of chances to impress your target audience. Keep the app lighter and faster. The mobile app size directly affects the download intention of the customers. Hence, the application should be lightweight. Along with the quick load time, it should not hinder the shopping experience of the store visitors. Moreover, easy check-in process is another aspect that contributes to effortless store browsing. Provide social login option to the visitors, so that, they can complete the transaction without fumbling into the lengthy form-filling.

Query-oriented content

One of the biggest change in the eCommerce ecosystem is the way the searches are being done. The last of couple of years have seen a rise in the use of voice searches. Even the search queries of the internet users have changed. Instead using the generic keywords, they now tend to ask question. As per the Google’s insight of mobile users, the queries being searched on Google the days include ‘where can I find the best Chinese food?’, ‘Samsung Service center near me’. Hence, the content of the mobile application should be enhanced accordingly. It should include location-based service description. Along with this, the contents should be structured in such a way that it is able to provide the solution for the queries searched by the internet users. The use of the local reference can help your app rank higher in the SERP, thus, ensuring more downloads.   Flawless navigation Complexity of app browsing is one of the main reasons that can put off

Flawless navigation

Complexity of app browsing is one of the main reasons that can put off a prospective customers. Make sure that the menu button in the home page navigates to the respective category pages with minimum hassle. The layered navigation and filters are other factors that requires keen consideration. In case, you are promoting the product pages of the mobile app on the various social media platform, then, make sure that deep link are included in the app.

Right placement of CTA triggers

No matter, how visually attractive the call-to-action triggers are, if it’s visible to the visitor, it is a complete waste. Hence, the location and position of these buttons should be selected wisely. In general, the store visitors follows a F-pattern to scan the content of the application. That is, the user scans the page from left to right and then drop down to the next line. Analyze the browsing behavior of your store visitors and place the CTA buttons accordingly.

Short and sweet checkout procedure

Most of the cart abandonment happens at the checkout page. This is not just a pattern of the eCommerce websites, but of m-commerce as well. Hence, the checkout procedure should be kept as simple as possible. Instead of compelling the customers to get themselves registered, offer them the option to complete the transaction as as guest visitor. The social login is another option to help the visitor navigate to the checkout page. Moreover, offering varied shipping and payment options to choose from can help them feel empowered.

Final say 

Going mobile is the need of the hour in the current era of globalization. As it can effortlessly enhance your business chances. Whether you are hiring a app developer or going with the customizable mobile app builder for Android and iOS, keeping the need and requirement of the end-users is the key. Consider the above-mentioned optimization techniques and find the right mobile solution for your eCommerce businesses.

Ethan Roy

Ethan Roy, a technical content writer by Profession. With years of experience on various eCommerce platforms (Magento, PrestaShop, OpenCart, Shopify), he has a lot to share with the readers. Currently working as Technical Content Writer at Velsof.


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